Discover the questions on participants minds
Vizzata™ is an online tool for researchers to quickly explore the reactions of participants to prompt material.
Case study: Consumer perceptions of the horse meat issue
Two days after the horse meat story broke in January 2013, a Vizzata™ study was conducted in under 48 hours with 44 consumers from the UK & Ireland.
The study was completed before the agencies concerned had commissioned any research, and provides valuable insight into the perceptions of consumers at the time.
Using Vizzata™, stakeholders in major media events can, for the first time, access detailed insight on public reactions to a news story as it breaks.
- Download the Vizzata horse meat case study (PDF, Jan 2013)
About the Method
Government, industry and a range of organisations are increasingly aware that it is important to engage with people to find out what their views are - Vizzata™ is one way of doing this.
It enables engagement at very short notice and also provides a way of continuing these conversations over a period of time.
Using Vizzata™, stakeholders can discover what people think about an issue, and importantly what questions they are asking about it.
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